1. Brand Overview Brand Nykaa (nykaa.com) Category Beauty, Personal Care & Wellness Marketplace + Private Label Country India Target Market Women, 18to 35, urban and semi-urban Price Range ₹150 to ₹5,000 (mass to premium) Positioning India’s largest beauty destination ( trustworthy, and accessible) Nykaa operates as both a marketplace (selling international and Indian beauty brands) […]
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